Sep
12
Inaccurate or flat-out incorrect expectations can bring down even the most anticipated, exciting events. Do you remember how you felt about the latest total solar eclipse on August 21, 2017? I was excited for the eclipse and bought into all the hype. It was going to be a cosmic event...
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Sep
06
This weekend, my three-year-old was playing with his older brother’s watch trying to figure out how it works. He could successfully set the alarm and make it beep. He could adjust the time and switch back and forth between 24-hour and 12-hour clocks. But that wasn’t enough. He attempted to...
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Sep
05
One of the top reasons advisors come to us for help is to get their site to show up early in Google search results. It makes perfect sense. You’re a great advisor, so you want to be front and center when someone searches for “financial advisor (your city/state).” Before we...
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Aug
30
This morning, around 4am, a chirping woke me from sleep. It was coming from the hallway and it sounded like the smoke detector. We have five of them on that level of the house, and any one could’ve been the culprit. I got up, stood in the hallway, and listened....
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Aug
24
Back in the glory days of Twitter – before it was full of Russian bots, neo-Nazi militants, fake-news-retweeting grandmas, and an assortment of users who have a hard time grasping the concept of sarcasm – the social media network was considered to be the holy grail for marketers. Why? Because...
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Aug
22
Football season is getting close. In spite of all the controversy around the sport, I can’t imagine fall without the hype videos and documentaries about the interesting personalities who play the game. Last weekend, I started watching an ESPN series about P.J. Fleck, the new head coach of Minnesota. My...
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Aug
15
Back-to-school anxiety hit our household pretty hard on Sunday night. School kicked off this morning with a half day, but the stress of the unknown hit our fifth grader, third grader, and kindergartener a few days early. But they weren’t talking about their nerves. Their anxiety came out in the...
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Aug
10
On a recent trip to Nashville, Kim and I had the opportunity to stop by Husk for dinner. Husk is nestled inside a home that was constructed between 1879 and 1882 by Dr. John Bunyan Stephens. The area was settled by the Rutledge and Middleton families of Charleston who were...
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Aug
03
You probably know that we’re based out of Omaha, a city that’s home to the College World Series, some of the nation’s greatest college football fans, and an award-winning zoo. My family buys a pass to the zoo every year and it is worth every dime. One of the greatest...
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Aug
01
It’s time to dive back into our personas. If you missed part one, check it out here. For a quick refresher, we went through every persona we’ve ever created for advisors and compiled eleven of the most common types. Want to see all eleven? Download our free ebook. It’s a...
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