Business | 09/09/2015
Inbound Takeaways, 2015 Edition – Day 1
Mineral Interactive’s Editorial Director, Zach McDonald, is attending the Hubspot Inbound Conference in Boston this year. Here he reflects on lessons that stood out from day one.
Lesson of the day: There are two types of content: Zig and Zag.
Zig – When a topic is trending, write about that content in your own way. For instance, Harper Lee’s new book, Go Set a Watchman, came out recently and a bunch of people wrote posts outlining their view on it or how it affected them. You could write another post along the same lines to get in on a popular topic.
Zag – Intentionally go in a different direction of the popular way resulting in a smaller, more concentrated audience. Using the Harper Lee example, a lost F. Scott Fitzgerald short story was published around the same time her new book came out. Jeremy Goldman, CEO of Firebrand, said he realized everyone was so sidetracked by the Harper Lee story that no one had written a review of the Fitzgerald piece. You could own “Fitzgerald short story review” on Google, or be among thousands of other results on the Harper Lee story.
Both options have their merits, but it’s easier to be noticed when you Zag.
Look for strategic partnerships: Chances are you’ve exhausted or are near exhausting your channels of communication. Forming a strategic partnership will open up a whole other set of channels that were previously closed to you. I say this because of this commercial (if you can watch this and not smile, then I’m sorry you’re having such a terrible day.)
Add actionable content: Not having actionable content in your presentation/blog/advertisement makes you as forgettable as…I don’t remember what. Put actionable content in it! That’s my actionable content for this post.
Mobile sites should be simple: As Tim Ash of SiteTuners said during his session, if someone is on your mobile site, they’re at the ATM, not the bank branch. They don’t need every feature, just the essentials.
Slurpees are delicious: Man, I wish Nebraska had 7-11’s. Having Slurpees whenever I want makes this 34-year-old man way more excited than it should.
That’s all for today. Come back tomorrow!
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