Business | 09/10/2015
Inbound takeaways, 2015 edition – Day 2
Improve with Improv: Improv actors live and die by three rules that can be applied to your business.
- Acceptance – The classic rule of improv is “Yes, and…” meaning whatever the person before you said, you accept it and then add something to it. Take what your clients, customers, and/or coworkers bring to the table and add to it. Build it together.
- Listen better – Appear to be and actually be interested at all times.
- Don’t fear failure – You will fail. Don’t let it stop you.
There is no easy answer: All the self help blogs in the world combined know less about your company than you do. Combine your knowledge of marketing and your business to succeed!
Search is still number one: This one’s courtesy of Jason Falls from Elasticity.
“Social is great, content is awesome, engagement is fabulous, search is imperative. These are the people who are actively searching you out. They are essentially raising their hand and saying, ‘I could be talked into buying that.’”
Without content, you don’t exist: Produce, produce, produce.
Sales isn’t about you: Do unto others as you would have them do unto you, except in sales. Then you should “Sell unto others as they would have you sell to them.” Great bit of advice from Dr. Tony Alessandra. He calls it the Platinum Rule. It basically means that you should sell the way your customers are comfortable buying, not the way you’re comfortable selling.
Quality beats quantity, except when it doesn’t: Produce quality content at all times, but sometimes kick out smaller pieces of quality content in order to increase quantity. Or if you’re not producing anything, then you are going to have to kick out content that’s not at such a high level to begin with just to get moving.
Freelancers cost more than their rate: To produce quality content, you need to know the business, and to know the business, you need to write more than just one or two pieces for them. If you’re going to hire freelancers, make sure you get people who you can work with consistently so they grow to know the brand and voice.
Again, actionable content is vital! Pep rallies are nice, but goodness me, that’s all we do these days, America. Give me some meat. Give me actions I can take. Give me steps to follow. “Perseverance is important” is not worth anybody’s time.
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