Blogging | 12/30/2015
Video Starter Kit for Advisors
Well everybody, it’s the end of the year. That means it’s time to celebrate with champagne, weird glasses that somehow turn 2016 into acceptable eyewear, and all your favorite businesses and websites turning out blog posts about their best blog posts of the past year.
Unfortunately, we don’t have enough blog posts yet to create a “best of” post right now, so you’re stuck with reading a new, informative post instead of a collection of links.
I know. What a bummer way to end the year.
New Ideas for the New Year
When you think about starting a new year, you probably think of resolutions or ways you can better yourself or your company. One way to better your marketing in 2016 is to start incorporating video instead of just posting written content.
People love video. I’m sure you’ve heard it before. By 2017, predictions say video will account for almost 70% of all consumer internet traffic.
So, let’s talk about how you can start making videos, and do it affordably.
Video Starter Kit
We’ve got a few recommendations for equipment you’re going to need. We’re keeping an eye on affordability and entry-level for the most part, since even the best equipment won’t get you far if you’re such a novice that you don’t know to use it appropriately.
If you want to get great picture quality without breaking the bank to land a 4K video camera, start off with a DSLR. And if you don’t have the budget for a newer DSLR like a Canon 5D Mark III, then go with an older model like the Canon T2i.
Of course, you don’t want to stick with the stock lens that comes with a DSLR. If the type of video you’re going for is an interview-style portrait of a person speaking, as most business videos are, then we suggest you go with the Canon 50mm lens here. It’s super affordable and the picture quality is superb. But make sure the lens you order fits your camera. Our recommendation is based on using a Canon DSLR.
The Lighting & Setting
You’ve got a lot of options when it comes to lighting, but we’ll keep it simple. If you want to get a more professional and an even distribution of lighting, go with a couple of lightboxes and a green screen that you can drape behind yourself. The green screen isn’t essential, but after watching a couple YouTube videos on film editing, you can use it to put in custom backgrounds behind whoever is speaking. If you’ve got a nice office, though, by all means feel free to use it as your backdrop.
If you want a cheaper lighting option, a few umbrella lights will do the trick as well.
And lastly, we come to sound. This is one area where we don’t want you to skimp. While you can get by on video quality and lighting with a little less and still have a good end product, bad sound is going to ruin everything, and it’s especially atrocious if your video looks like it could win an Oscar.
So instead of multiple options, we’ll recommend one: the AudioTechnica condenser mic we use in our own little studio. It picks up fantastic sound quality in the direction where you’re pointing, which is great if you don’t have the resources to soundproof the room where you’re shooting.
But you don’t want to send that audio straight into your computer. Grab a Zoom channel recorder like the H4n that’s a little older, and you’ll be able to record great audio quality at a good price.
At the end of it all, you’ll still need to do a little video editing, but we’ll leave that to a blog for next year. Maybe that one will even be good enough to make our 2016 “best of Mineral” collection…
For now, you’ve got all the equipment needed to start shooting and putting the first steps together towards producing great business videos.
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