According to Hubspot, business websites that blog regularly have 55% more visitors, which means more contacts, which means more leads*. And that’s not all. Consistent blogging has several benefits for advisors:

Brings traffic to your site

Builds trust with your visitors

Converts visitors into leads

Improves where your site displays in search results

Your website can be a lead-generating machine, and your blog is the engine. If you’re not blogging regularly, then your machine isn’t performing as well as it could be.

But who has time? Advisors already struggle to maintain a healthy work-life balance.

Mineral has teamed up with Wendy J. Cook Communications, LLC, to produce custom, quality content for advisors, along with unique tweets and posts for all your social channels and everything you’ll need to optimize SEO for every article.

In 2007, after serving for nearly a decade as Director of Communications for St. Louis-based BAM Advisor Services, Wendy and her family relocated to Eugene, Oregon. There, she founded Wendy J. Cook Communications (WJCC) to offer writing, editing and related services to independent, fee-only, evidence-based Registered Investment Advisor firms.

In 2013, Wendy began writing white label content for this community of advisors, to help them share their important timely and timeless messages.

High-Quality Articles for Evidence-Based Advisors



*Access is subject to the WJCC Library Terms & Conditions

When you sign up, you gain access to WJCC’s Library of more than 100 articles*. Every month, WJCC publishes two new pieces, discussing current events in the context of an evidence-based investment approach, explaining your financial services in an engaging manner, and otherwise describing the value you add as a fiduciary advisor.

Customized for You

WJCC’s articles are intended to be personalized for each firm who uses them, and that’s where Mineral comes in. Our editorial staff will hold an initial strategy call with you to determine the direction you want to go, as well as understand your unique views and voice. After that, we’ll take your selected WJCC articles and rewrite them according to what we learned from the strategy call.

Each month you can opt to use one of Wendy’s newest articles by default, or select one of her past pieces, such as “Survivorship Bias and Other Tricks of the Trade,” or “Three Key Investment Strategies Hidden in Plain Sight.”


Promote Your Articles the Easy Way

Bringing more eyes to your posts is important; that’s why every article you get comes with three pre-written social media post ideas to help you extend its reach on your social media channels.

Turn Your Posts Into Magnets for Your Website

Every article comes with everything you’ll need for SEO (Search Engine Optimization), including a focus keyword, suggested image, alt text, and a meta description. Just copy, paste and publish!

Package 1: $595/month (USD)

YOU GET:

  • One customized article per month
  • Three social promotion posts per article
  • Everything you’ll need to optimize your article for search engines:
  • A customized focus keyword
  • Alt text
  • Meta description
  • A suggested image to accompany each article
  • A strategy call with our editorial staff

Package 2: $985/month (USD)

YOU GET:

  • Two customized articles per month
  • Three social promotion posts per article
  • Everything you’ll need to optimize your article for search engines:
  • A customized focus keyword
  • Alt text
  • Meta description
  • A suggested image to accompany each article
  • A strategy call with our editorial staff

I’m Ready to Improve My Content Marketing Game!


 

 

 

 

 

 
I am a Wendy Cook Library Member
 

      I'm interested in Content Package 1: $595/month
      I'm interested in Content Package 2: $985/month
 


Privacy Policy: We hate SPAM and promise to keep your email address safe