Blogging | 04/06/2016
Why You Need a Content Calendar
“The best laid schemes o’ mice an’ men
Gang aft a-gley,
– Robert Burns, To A Mouse (1786)
We’re not upturning any mice havens in today’s blog, but we are talking about how easily our best laid plans lose their way and end up along the ditch in a half-finished, never-to-be-returned-to state.
So, what’s a good way to make sure your best plans don’t go awry? The solution goes beyond scheduling out time on your calendar, although it does involve a calendar. (This is my year of writing blog posts about using calendars, I guess.)
I’m talking about why you should build a content calendar.
What is a Content Calendar?
It’s pretty simple. You take a calendar. You put content on it. And then you stick to the plan. That’s the hard part.
There are a lot of great solutions for building a content calendar, like social scheduling apps like CoSchedule and Buffer, but you can also build your content calendar using a spreadsheet with dates, or even use the tried-and-true method of throwing up a paper calendar on your wall and writing in blog posts, social media posts, and events with a pen. A pen and paper. So revolutionary.
Three Tips for How to Build an Effective Content Calendar
Creating great content for your firm is all about planning, involving the right people, and being yourself.
- Plan Ahead
That’s right, you’ll be using a calendar the way a calendar was intended to be used—for future planning. The whole reason you want to create a content calendar is to get out of the day-to-day and live your life looking forward so you can be better prepared. I’m not just talking a week, either. A content calendar allows you to set the schedule for what you want to talk about for the next month, six months, or even the entire year.
- Create Complete Campaigns
A content calendar gives you the ability to align all your communication around one topic at a time, so you can make the most of whatever topic you’ve chosen. So if you know on April 20 you want to talk about how investors can be better prepared to file their tax returns next year, you can also pre-schedule social media content around that topic, include it in your monthly newsletter, and feature it wherever else you talk online. When you’ve got an effective content calendar, you move away from creating an independent, lonely piece of content and into the territory of creating holistic, well-thought-out campaigns.
- Be Realistic
Only you know how much work you can handle when you’re trying to get started with creating more online content. So it’s important to be realistic. You don’t have to publish three times a week, or even once a week. Know your limits and schedule your content accordingly. Your calendar will let you see into the future so you can bunch your ideas and work ahead and say goodbye to feeling behind on your content all the time.
It doesn’t matter what method you choose, you can get started right away. So dig out that calendar your insurance agent sent you that you tossed into your cabinet drawer, hang it on your wall, and start outlining ideas you want to talk about the rest of the year.
Or pull up Google Apps and create a spreadsheet calendar you can share with your whole team.
OR, if you want to get really advanced, grab CoSchedule and start scheduling your blog posts, ideas, and social media content to publish automatically for you.
Whatever you do, make sure you create a calendar to help you identify your good ideas, schedule them into a dedicated time on the calendar, and then make them into existence.
READERS ALSO ENJOYED
Blogging | 05/04/2017
I published an article at Advisor Perspectives this week outlining three of the major problems we...
Blogging | 04/07/2017
Last summer, my wife and I celebrated our fortieth wedding anniversary by traveling to Europe. We...
Blogging | 03/29/2017
A funny thing can happen when you use something you don’t own – the actual owner...