Advisor Technology | 01/13/2016
Our Favorite WordPress Plugins for Advisors
Chances are pretty good these days that if you have a website, it runs on WordPress – a content management system for websites and blogs.
It’s pretty insane how much of the web is going through WordPress. The latest statistics suggest that of websites using a content management system, almost 60% run on WordPress. That means that just under 26% of ALL websites in the world use it.
One of the greatest advantages of WordPress is the huge community of people developing great new solutions (in the form of plugins) to make it better. We’ve got a few favorite plugins that do just that for our sites.
If you’re running a WordPress site, don’t go without these five plugins.
If you’re a financial advisor, you will at some point need to collect information from your website visitors. After all, these are prospects that you want to turn into clients. Any time we need to build a form, we use Gravity Forms. With drag and drop placement, great styles, and a seemingly infinite number of applications, this is the only contact form plugin you’ll ever need.
WordPress is great for blogging. You’re not blogging? You should be. Fresh, relevant content is what’s going to bring in new visitors to fill out those fancy contact forms we just talked about.
When you blog a lot, you’ll inevitably come to the point where you want to use the same style or format for a new page or post without having to rebuild it from scratch. When that happens, Duplicate Post is what you need. It’s a simple plugin that adds a “Clone” command so you can get to creating new content, styled like a post you’ve already published, and do it all quickly and easily.
Some sites – especially advisor sites – need private sections. For those times when you want to draw the curtain over parts of your site, Authenticator is the best (and free) option.
The Yoast plugin helps you keep your pages optimized to keep bringing in that search traffic. SEO does stand for SEARCH engine optimization, after all.
If you don’t know much about SEO, Yoast breaks it down into a straightforward process. It gives tips on how to make your posts stronger so they can be found more easily. And with a stop light icon of green-yellow-red lights, it also introduces a little bit of fun into the sometimes droll process of optimizing webpages.
Sticky-Call-to-Action (for Mineral clients only)
This a plugin built by Mineral, so it’s obviously near and dear to our hearts.
Let’s say you created a fantastic new case study, or you just wrote the white paper that will bring white papers out of the dark ages. You want to get that great piece of content in front of as many eyes as possible. Usually that means creating a new page where your site visitors can find and download it.
But that just puts one more page on your site and requires you to link to it. The fewer steps between your visitors and the content they want, the better.
The Sticky-Call-to-Action plugin lets you get your content in front of as many eyes as possible. Just create a call to action and select anywhere on your site to place it, and when a visitor comes to your site again, they’ll see a little banner in the corner directing them to your content. No more hoping the visitor finds it as they click through—you can put that sticky on every page to continually point people in the right direction.
The Sticky is only for Mineral clients, so check out our services and let us know if you’d like one for your site.
Those are our five favorite WordPress plugins for advisors. What are your favorites?
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